One great
thing about businesses in the service industry is they
have more opportunity than most to come in direct
contact with their customers. Don’t miss out on this
promotional advantage: Outfit your service industry
professionals in promotional jackets and other
promotional outerwear so customers – and anyone else
they come in contact with on a service call – will
remember your company’s name. It’s an easy way to really
increase name recognition for your business.
You’ll want to keep a few things in mind before
purchasing promotional apparel:
-
1.
Consider the style of personalized jackets that will
work best for your workers. Comfort is key.
-
2.
Determine what you to highlight on the embroidered
outerwear – just the company name? Location? The
service professional’s name?
-
3.
Think beyond company logo jackets by exploring
T-shirts, office supplies, hats and other
promotional apparel for your entire staff.
Roxssen Apparel
Know your work environment when choosing
your promotional outerwear
If your
service professionals are working outdoors most of the
day, obviously you'll want to consider durable
customizable jackets and other outerwear. However,
you'll need to evaluate the typical weather conditions
in your area. If you purchase heavy-duty customized
leather jackets for workers in Southern California,
chances are the jackets will end up in the work van most
days, which defeats the purpose of spending money on
promotional outerwear in the first place.
Choose your words carefully on
promotional outerwear
While you
don't want to overload company logo jackets with a ton
of writing, you also don't want to miss the opportunity
to provide key information. Your company name and/or
logo are musts; the location, service professional's
name and company tagline are optional.
Check out other promotional items
Choosing to customize jackets for your business is just
the tip of the iceberg. You can really put your imprint
on anything, from shirts and other apparel to pens and
other office supplies.
Show that you're part of a team with
customized varsity jackets
Customized
letterman jackets make great gifts for your sports fan
clients. It's also a great way to bring your office team
together.
Tips & Tactics Helpful advice for making the most of
this Guide
Roxssen Uniforms
- 1.
Most suppliers of personalized jackets will include
a certain number of embroidery stitches and thread
colors with an order; read the fine print to see
what you get for the money.
- 2.
Proof your work. Check and double-check the spelling
of your business name and any other words you
decided to include on promotional items. Most
customizable businesses won't take items back (and
who can blame them?), so it's imperative that you
have several people proof items before giving the
green light to print.
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